Understanding the Importance of Marketing to Build Customer Loyalty

Diploma in Management and Leadership

Leadership Development Workshops

Course Overview

Regardless of their position in the business, all supervisors and managers must develop their service marketing and product marketing knowledge. This is essential for their core understanding of customers, and their expectations of the products and services offered by the business.

This course helps supervisors and managers gain a better understanding of market segments, customer preferences, and what drives customers in making a purchasing decision.

The course utilises real world practical examples and case studies. Through the selection of a specific service, participants will learn how to use the principles of marketing to improve the probability of purchase.

This is an informative, interactive and engaging workshop, specifically designed for supervisors and managers wanting to develop their understanding of marketing fundamentals.

Topics Covered

  • The importance of both service and product marketing
  • Positioning your marketing strategy
  • Understanding what builds customer loyalty
  • The importance of the customer experience in enhancing the service brand of the organisation
  • Using the “Five Ps” of marketing to build the right marketing mix for your service or product

Register Your Interest

This training workshop costs $295 USD / $796 ECD per participant, and includes tuition, course materials, assessment, certification, full lunch and refreshments. This workshop is regularly held at either the Springboard Training Centre or at client premises across the Caribbean by arrangement.

Register For Workshop

Certification

This unit forms part of the “Diploma in Management & Leadership for Business and Hospitality” qualification, accredited by the Confederation for Tourism and Hospitality. Units from this program can be individually completed and certificated by the CTH, following assessment.

The CTH is the UK’s leading specialist professional awarding body for qualifications in the hospitality and tourism sector. It has strong links with the global hospitality industry, including relationships and endorsements from organizations such as Virgin Atlantic Airways, GTMC, Star Alliance, Marriot Hotels Caribbean, Radisson Edwardian, Sheraton Hotels and Intercontinental Hotels Group. Its management qualifications are recognized and endorsed by over 25 UK and international universities.

Training Workshop Dates

We are currently compiling our 2018 workshop calendar. Please get in touch to enquire about your next local workshop.

Register Your Interest

This training workshop costs $295 USD / $796 ECD per participant, and includes tuition, course materials, assessment, certification, full lunch and refreshments. This workshop is regularly held at either the Springboard Training Centre or at client premises across the Caribbean by arrangement.

To register for this workshop, please click the button below.

Register For Workshop

Testimonial

“The delivery of the programme was interactive with highly committed, enthusiastic and professional trainers. As the General Manager I was particularly pleased to see my team all “fired up” with some of them finding the confidence to implement long needed changes to the way they managed even before the programme ended.

I would definitely recommend Springboard for their flexibility, affordability and high professional standards.”

Katie Rosiak, General Manager
Palm Island Resort